Responsibilities：

• Conduct research on local markets, seek and develop areas of business opportunities
• Create and implements strategic market planning analysis by identifying threats, environmental analysis, competitors to challenge and product characteristics
• Language training and high school market segmentation and product positioning analysis
• Build and drive integrated, multichannel marketing and communications programs
• Create key events, digital and social media campaigns, website optimization, advertising, and key marketing channels in local and China markets
• Develop market contacts and relations to drive growth in Toronto’s local market
• Attend community events, education shows, and conferences to develop relations in growth markets and assist the sales team in reaching the target audience
• Compose articles and maintain school website content, communication calendar and Social Media on student and school events
• Design compelling marketing materials (flyers, brochures, pictures, PowerPoints, etc.) to fulfill marketing needs.
• Develop and coordinate activation plans, opportunities, and logistics for corporate and internal events, agency management and functional expertise from within the department.
• Provide support to other administrative duties upon request

Qualification：

• Bachelor’s degree or above in business-related fields
• A minimum of 5 years of Marketing experience
• Experience in building and executing marketing plans in the education industry is an asset
• Strong critical thinking and analytical skills
• Experience working with external and internal PR agencies/resources
• Ability to work independently & within teams
• Superior written communication skills
• Strong command of English and Chinese (Mandarin) language is a must.
• Familiar with Adobe design suites (InDesign, Illustrator, Photoshop) is an asset