Director of Admissions

Position Summary 

The Director of Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario.  This position is responsible for overseeing all aspects of the admissions process and implementing effective recruitment strategies to attract and enroll a diverse and talented student population. 

Key Responsibilities 

Admissions Management 

  • Develop and implement comprehensive admissions policies and procedures in line with the school’s mission and enrollment goals 
  • Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families 
  • Collaborate with faculty, staff, and administrators to assess applicants’ qualifications and fit with the school’s academic, extracurricular, and community values 
  • Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making 

Recruitment Strategy 

  • Develop and execute a comprehensive recruitment strategy to attract a diverse pool of qualified applicants 
  • Identify and cultivate relationships with feeder schools, educational consultants, and other relevant organizations to increase the school’s visibility and attract potential students 
  • Represent the school at educational fairs, conferences, and community events to promote the institution and engage with prospective families 
  • Collaborate with the marketing and communications team to develop targeted marketing materials and digital campaigns to enhance the school’s brand and attract prospective students 

Admissions Events and Outreach 

  • Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school’s facilities, programs, and community 
  • Coordinate outreach efforts to prospective families, including personalized communications, follow-ups, and providing relevant information and support throughout the admissions process 
  • Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives 

Enrollment Analysis and Reporting: 

  • Monitor and analyze enrollment data, trends, and market conditions to assess the effectiveness of recruitment strategies and inform decision-making 
  • Generate regular reports on enrollment metrics, applicant demographics, and conversion rates to provide insights to the school’s leadership team 
  • Collaborate with the finance and budgeting department to develop enrollment projections and forecasts for resource allocation and planning purposes 

Position Requirements 

Academic & Experience Requirements 

  • Bachelor’s degree in a relevant field (e.g., Education, Marketing, Business Administration) 
  • Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting 

Knowledge & Competency Requirements 

  • Strong knowledge of the Ontario education system and admissions requirements 
  • Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders 
  • Strong organizational and project management abilities, with a keen attention to detail 
  • Data-driven mindset with the ability to analyze and interpret enrollment data 
  • Proficiency in using admissions management systems, databases, and Microsoft Office Suite 
  • Familiarity with digital marketing tools and social media platforms is an asset 
Job Category: Administrative

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